A recent study conducted by Realtor.org revealed that 92 percent of home buyers use the Internet to search for homes. That shows photos are vital to the success of your listing. It determines the selling price of a home, how quickly it sells or whether it sells at all. The single most important factor in selling a home is the photography, because it drives everything else.

This isn’t only about multi-million dollars homes for sale. This pertains to the $100,000 - $300,000 or more. Studies have found that professional photography helps to sell a home faster and for more money. With so much research performed online, a good photos can help to get a home buyer through the door. Your first impression is essential. If home buyers aren’t sold on the images, they see online, chances are they will move on.

According to Redfin research, listings with professional photos listed between 300k and 700k sell on average more than three weeks faster than those with amateur photos. The same listings sold for more than $10,000 more than similar listings without professional photos

Agents who always use a third-party professional photographer earn $8,683 per transaction, more than double the $4,292 that agents who never use third-party photographers earn per transaction. (REAL Trends Survey, Sept 2015)

The average number of homes that a buyer will put on their shortlist for setting up an appointment is 10. That means that you are competing with hundreds of other listings in that price range to become the TOP 10. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home. Emotion is the number one trigger of the affluent buyer, so use it to your advantage.